Scope: This Privacy Policy applies to all websites and platforms operated by Digital Ascendancy under the digital-ascendancy.co.uk domain, including the main website (digital-ascendancy.co.uk), the blog (digital-ascendancy.co.uk/blog), and the learning portal (learn.digital-ascendancy.co.uk).
This Privacy Policy explains how Digital Ascendancy, a trading name of SANTMAR LIMITED ("we," "us," or "our"), collects, uses, discloses, and safeguards your personal information when you visit our websites, use our services, or interact with us. We are committed to protecting your privacy and ensuring compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Company: SANTMAR LIMITED (trading as Digital Ascendancy)
Company Number: 08172749
Registered in: England and Wales
Registered Address: Office 2913, 321-323 High Road, Chadwell Heath, Essex, RM6 6AX
ICO Registration Reference: ZC174370
Contact Email: admin@digital-ascendancy.co.uk
Data Protection Contact: admin@digital-ascendancy.co.uk
This policy covers the following Digital Ascendancy properties:
We collect information you provide directly to us, including:
When you visit our websites, we automatically collect certain information through cookies and similar technologies:
Our websites include an AI-powered chat assistant called Amelia. Conversations you have with Amelia may be processed to generate responses. We do not store chat transcripts for marketing purposes. Any information you share in the chat window is subject to this Privacy Policy and the terms of our AI provider (Anthropic).
We process your personal data based on the following legal grounds under UK GDPR:
| Purpose | Legal Basis |
|---|---|
| Providing services you have requested | Contract performance |
| Responding to enquiries | Legitimate interests |
| Course enrolment and delivery (learning portal) | Contract performance |
| Issuing CPD certificates | Contract performance |
| Sending marketing communications | Consent or legitimate interests (existing customers) |
| Processing waitlist and interest form submissions | Consent |
| Website analytics and improvement | Legitimate interests (with cookie consent) |
| Legal compliance and record keeping | Legal obligation |
| Fraud prevention and security | Legitimate interests |
We use the information we collect for the following purposes:
We may contact you about our services through email, SMS, phone, and targeted advertisements via Facebook and Google.
Your rights: You can opt out of marketing communications at any time by:
Even if you opt out of marketing, we may still send you service-related communications about your account, course enrolment, or purchases.
Cookies are small text files stored on your device when you visit our websites. We use cookies to remember your preferences, understand how you use our websites, provide targeted advertising, and improve performance. Full details are available in our Cookie Policy.
You can manage your cookie preferences at any time using the cookie settings banner on our website, or through your browser settings. Note that disabling certain cookies may affect website functionality. For more information, visit www.aboutcookies.org.
We use the following third-party platforms which may process your personal data on our behalf:
We do not sell, trade, or rent your personal information to any third party.
We implement appropriate technical and organisational measures to protect your personal information, including:
No method of transmission over the internet is 100% secure. While we implement robust measures, we cannot guarantee absolute security.
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer period is required by law:
Some of our service providers (including Brevo, Google, Meta, and Anthropic) may process data outside the UK. When this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the ICO or adequacy decisions by UK regulatory authorities.
Under UK data protection law, you have the following rights:
To exercise any of these rights, please contact us at admin@digital-ascendancy.co.uk. We will respond within one calendar month of receiving your request.
Our services and websites are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at admin@digital-ascendancy.co.uk and we will take steps to delete it promptly.
Our websites may contain links to third-party websites including social media platforms, partner sites, and external resources. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies before providing any personal information.
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. We will notify you of significant changes by posting the updated policy on this page and updating the "Last Updated" date. Where required by law, we will notify affected individuals directly.
Your continued use of our websites or services after any changes indicates your acceptance of the updated policy.
If you have concerns about how we handle your personal data, we would appreciate the opportunity to address them directly — please contact us first at admin@digital-ascendancy.co.uk.
You also have the right to lodge a complaint with the UK supervisory authority:
Our ICO Registration Reference: ZC174370
Website: ico.org.uk
Phone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
If you have any questions about this Privacy Policy or our data practices, please contact us:
Email: admin@digital-ascendancy.co.uk
Post: SANTMAR LIMITED, Office 2913, 321-323 High Road, Chadwell Heath, RM6 6AX
We are committed to ensuring this Privacy Policy is accessible to everyone. If you need this policy in an alternative format, please contact us at admin@digital-ascendancy.co.uk.